Although our world is technology driven, 2017 design trends are focusing on returning to organic roots. Digital Arts predicts “Society is craving raw emotion, unfiltered imperfection, individually and non-manufactured resources.” Miriam Harris, Digital Arts. How will this translate into design? More importantly what does this mean for your company?
Design will be less focused on covering up what the product or service is and more focused on sharing the product or service itself. It’s about showing your customers what is “in the inside”. This translates into bolder, cleaner lines in design. Putting your company out in the world for all to see. If your current logo is still back in the 90’s or early 2000’s with too much detail and gradients, it might be a good time to update your company’s look. Take a look at this fun chart that shares the evolution of some of the more popular logos.
So, let’s say your logo is up to date and current. What about the rest of your marketing materials? Do they work with your logo? Do they clearly share what you would like to communicate to your clients? Do your marketing materials tell what is on the inside of your business?
If it’s time to ride the new wave of graphic design, drop me a line and let’s get started on revamping your company’s image.